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Professor 's Profile on KnowThyProf.com Senior Lecturer - Marketing - Northeastern University

Susan Sieloff

Senior Lecturer

s.sieloff@neu.edu

Alma Maters: BA Univ of Washington - German,BA Univ of Washington - History,MBA - Michigan
Classes Taught: MKTG 2201/2209,MKTG 3301,MKTG 3310,MKTG 4504,MKTG 6200
Countries Traveled To: England, France, ,Spain, Mexico, Belgium, Netherlands, Italy, Switzerland
Companies Worked For: American Cyanamid,Olin Corporation
What is your style of teaching?
Combination of lecture, examples and discussion.
What materials and media do you use in the classroom?
Various - depends on the course
What is the most engaging assignment you give?
I really prefer assignments that require out of class observation since marketing is all about context
When grading a student, what do you look for?
Effort to understand and show command of the material.
What kind of student would love your class?
Engaged, prepared and enthusiastic.
What is one piece of advice you have for students?
Do the work. A student once put on a review: read the text, attend class and do the homework. 'Nuff said.
What area in your field are you most knowledgeable about?
Strategy and case analysis
What is one accomplishment you are proud of?
That, after 20 years of teaching various aspects of marketing, I still really enjoy it and am endlessly fascinated by it.
Are you currently involved in something interesting outside the classroom?
I quilt, although not as much as I want to and I persevere at golf in the eternal quest for a better game.
Is there anything else the student should know before taking your class?
Marketing in all its forms is endlessly fun and interesting to me. If it doesn't stimulate your brain cells, do something else.

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