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Professor 's Profile on Associate Professor - Marketing - Johnson and Wales University

Rae Caloura

Associate Professor

Alma Maters: Providence College,Carnegie-Mellon University
Classes Taught: MRKT1001, MRKT1002, MRKT2020, MRKT2050, MRKT3011, MRKT3055, MRKT4030
Countries Traveled To: Denmark, Sweden, Italy, France, Germany, Switzerland, Spain
Companies Worked For: GTech,Colony Communic,Dalbar,Allied Signal,Citizens Bank/RBSG,Dollar Bank
What is your style of teaching?
I'm very straightforward and blunt. I have high expectations of my students. My role is to supplement the text and assignments, not hold hands.
What materials and media do you use in the classroom?
PPT slides supplemented by lecture and real-life examples
What is the most engaging assignment you give?
Depends on the course - proving sampling works in quant research; retail audits in consumer behavior.
When grading a student, what do you look for?
A thorough knowledge and understand of the material that can be demonstrated through proper application of the concepts. Clear writing. Good analytics.
What kind of student would love your class?
Aware! A student who is passionate enough about their major to be a voracious reader and absorber of all there is to know about the subject.
What is one piece of advice you have for students?
Be accountable. Take responsibility for your own future. You determine whether you succeed or fail.
What area in your field are you most knowledgeable about?
Marketing research and how it helps marketers be better decisionmakers.
What is one accomplishment you are proud of?
Professionally, being part of an award winning research team on human ergonomics.Personally, being comfortably independent.
Are you currently involved in something interesting outside the classroom?
Is there anything else the student should know before taking your class?
I'm tough but fair. I do not accept excuses. I expect you to be accountable for your actions and take responsibility for your own success.

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